About Heller de Paula

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Specialist in Design and Digital Business

Since 2010 crafting exceptional digital products, online experiences and e-commerce solutions.

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Core Competencies:

  • Growth Strategies: Developing and implementing strategies to drive business growth and customer engagement.
  • Operational Efficiency: Enhancing productivity and reducing operational costs through innovative solutions.
  • Design Management: Experience in leading people, career development and managing high-performance teams.
  • High-Performance Digital Solutions: Delivering robust and efficient websites, applications, and e-commerce platforms for optimal performance.

High-Impact Deliverables:

  • Cost Reduction: Achieved a 15% reduction in operational costs by restructuring roles and responsibilities, resulting in a 61-point increase in the area’s Net Promoter Score (NPS).

  • Productivity Increase: Led a team of 50 professionals across 8 different projects, boosting productivity by 10% through the implementation of new processes and software.

  • Efficient Project Management: Managed a multifunctional team to develop digital products with processes lasting between 5 to 20 workdays.

  • Innovative Product Development: Developed innovative products in cycles ranging from 1 week to 3 months, training over 1000 people and launching 3 new brand products.

Some companies advised

Cases

Discover some case studies that showcase my work, expertise, and diverse service offerings.

Due to contractual and confidentiality agreements, some projects have been given illustrative names, while others are presented in a generic format or are not displayed.

However, I am more than happy to discuss these in detail during a virtual meeting.

Design management and business

Acquiring Square
Acquiring Bank
  1. New Product Development.
  2. Product Redesign Support.
  3. Innovation Promotion.
Digital Bank Square
Digital bank
  1. New Product Development.
  2. Design Thinking Application.
  3. Profitability Increase.
Food Square
Food
  1. Global Stakeholder Alignment.
  2. New Structure and Layout.
  3. CMS Integration.
Home appliances
  1. Metrics and Data Analysis.
  2. Content Creation.
  3. Production Management.

Independent Projects

Successfully completed high-impact independent projects, including organizing multifunctional teams, developing innovative products, and delivering end-to-end solutions.

Faberhaus - Design Laboratory
  1. Research and Development.
  2. Ecosystem of Connections.
  3. Product Development and Consultancy.
App for Digital Bank
  1. Work Plan Structuring.
  2. Reference Promotion and Testing.
  3. Enhancing Accessibility and Usability.
Website fo Aesthetic Clnic
  1. Scalable Template Development.
  2. UX Design and Implementation.
  3. Publication and Digital Channel Management.
Website for Doctors
  1. Scalable Template Development.
  2. UX Design and Implementation.
  3. Publication and Digital Channel Management. 
Website for Gym
  1. Scalable Template Development.
  2. UX Design and Implementation. 
  3. Publication and Digital Channel Management.
Branding for Aesthetics Clinic
  1. Brand Symbol.
  2. Identity Signature.
  3. Showcase.
Branding for Drone Company
  1. Brand Symbol.
  2. Identity Signature.
  3. Showcase.
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