Home appliances - Design management and business
Objective
Manage a multidisciplinary team to enhance the after-sales portal of a home appliance company.
Top 3 activities
- Metrics and Data Analysis: Monitored metrics and data to define an improvement plan.
- Content Creation: Developed content (UX writing), animations (motion design), and layouts.
- Production Management: Oversaw the production of explanatory videos, redesign and adaptation of manuals to an interactive online format, and creation of personalized illustrations for communication and infographics.
Highlights
Increase website utilization compared to the call center
Enhanced communication approach
Multidisciplinary leadership
Simplified and interactive onboarding
Design system and componentization
Digital strategy with universal design