Branding for an aesthetic clinic
Objective
To establish a distinctive visual identity for an aesthetics clinic.
Process Framework
Double Diamond: Discover, Define, Develop, and Deliver.
Top 3 Activities
- Brand Symbol: Development of the core brand symbol.
- Identity Signature: Integration of symbol, typography, and color design.
- Showcase: Examples demonstrating the brand’s application across different contexts.
Horizontal visual signature
Vertical visual signature
Logotype
Symbol
Colors
Golden
#C8941B
Yellow
#F9E154
Ice
#F0F0DF
Brown
#5E4D2A
Black
#303030
Gradient
#C8941D a #F9E154
Typography
Rise of beauty scrip
STIX Two Text
Arial
Additional visual elements
Examples of printed materials
Examples of digital materials
