Branding for a drone company
Objective
To establish a distinctive visual identity for a drone company.
Process Framework
Double Diamond: Discover, Define, Develop, and Deliver.
Top 3 Activities
- Brand Symbol: Development of the core brand symbol.
- Identity Signature: Integration of symbol, typography, and color design.
- Showcase: Examples demonstrating the brand’s application across different contexts.
Horizontal visual signature
Vertical visual signature
Logotype
Symbol
Colors
SPI Blue
#0E4A71
Butterfly Blue
#0094B5
Leaf Green
#097058
Camouflage gray
#D9D9D9
Typography
Oswald
Arial
Additional visual elements
Examples of printed materials
Examples of digital materials
